What is Email Validation and how to do it correctly?
Email Validation is,
of course, a Process of verifying an email address to confirm its validity and
existence.
You
have made great efforts in collecting email addresses using different ways. And
you sent an important email to the vast contact list. But you just came to know
that most of the contacts were not even valid. Maybe some of them aren’t
correctly formatted.
What is the solution?
"Email Validation"
Email
Validation is the process of verifying an email address to confirm its validity
and existence.
It
also ensures that the email address is deliverable and has a reliable Domain such
as Gmail.
You
have collected email addresses and run an email campaign without email Validation. You’ll get hard bounces for invalid email addresses. And the
existing email recipients will get their emails.
Hard
bounces impair your sender’s reputation, and a poor reputation means decreased
email deliverability. So even if some email addresses exist, you’ll not be able
to deliver the email to their inboxes. And that may be a big problem for an
entire email marketing team.
So, first of all, you must Validate your email list before running any campaign.
Here
are some reasons to Validate the email list.
· Decrease hard bounces
·
Avoid
risky email addresses
·
Improve
primary inbox deliverability
·
Get to
know the accurate marketing data
·
Boost
your reputation
·
Get
rid of spam complaints
·
Stop
check-all and temporary accounts
·
Increase
the engagement rates
·
Enjoy
the low-cost email marketing
And
the list goes on.
You
don’t need to do the email validation continuously.
Do it
only if:
·
You
get new recipients added to your list
·
Your
bounce rate increases
·
Or you
get low open rates
But do
it at least once a month, even if nothing terrible happens. Doing the email Validation
regularly ensures you have a clean deliverable email list.
Now
that you know the basics of email validation and why you must do it let’s understand
how it works.
How Does Email Validation Works.
Email
Verification and email Validation are same, but the former is more complex than
the latter. Email validation consists of a process of improving your email
deliverability.
There
are tons of ways of Validating email addresses.
But
generally, you start with spell check; make sure you have not misspelled
anything. And then hunt for spam traps.
There
are tons of email addresses created to capture senders who aren’t following the
best emailing practices.
ISPs
(Internet Services Providers) and ESPs (Email Service Providers) make sure you
don’t have those email addresses in your list. Otherwise they’ll block
you.
The
next thing you’d like to do is check the format of your email addresses. Ensure
you don’t miss any @ symbol in your email contacts. For example, email
validation tools or services must catch if an email address is like jeo@jeo@nn.
Do the syntax checking properly.
Also,
email validation works like individual mailbox validation. It uses the SMTP
protocol to ensure if a mailbox exists for a particular address.
Let me
summarize and create an email Validation checklist for you:
·
Check
the Spellings
·
Do the
syntax Validation
·
Hunt
the disposable email addresses
·
Monitor
the DNS behind the contact
·
Ping
the email box
Email
validation takes a second if it’s done correctly with software or a bunch of
codes.
There
are tons of Free and Premium Tools to Validate your email list on the go.
However,
you can do it manually, which may take a long time.
How to Verify Email Addresses Without Sending Emails
An
email address consists of an @ symbol, a dot, and ASCII characters. The first
part has private information, and the second one has the domain name in which
the email is registered.
Let's
have more details here.
The
first part of the email address contains:
·
Uppercase
and lowercase alphabets like A, b, c, and more.
·
Special
symbols like @, _, – or more.
·
Full
stop, dot, etc.
The
second part of the email address contains:
·
Dots
·
Hyphens
·
Digits
·
Letters
These
are the examples of Valid email addresses:
·
sara@outcomeamarketing.com
·
mark@nbc.news.net
·
Mary@hamberg.com
While examples of invalid email addresses include:
· deniel.me..098@onsite.com
(consecutive dots aren’t allowed)
·
nancy@.bbb.com
(no domain begins with a dot)
·
Carla()$%^@mylife.com
(go for characters, underscore, dash, and digits only)
·
george.luxurylife.com
(there must be an @ symbol)
·
myname@abcd.e
(.e is an invalid domain name)
If you
want to Validate your email list manually, it will take tons of time. You
cannot Validate individual email addresses. So use some Validation Tools Service.
Email Validation Tools and
Services.
There
are tons of email Validation Tools and Services in the market right now. All of
them have different top features. Some validate one piece of information, and some do
another.
Here
are the top Free email Verification Tools.
ZeroBounce
It’s
one of the most popular email verifying tools used by companies like
TripAdvisor.
ZeroBounce
provides multiple verification processes. It does the single and bulk email
validation and also provides you with crucial customer data.
Pricing: ZeroBounce
offers monthly 100 email validation for free. If you want to go for more, the
pricing starts from $39 to $249 per month. You need to call them for pricing if
you want everything unlimited.
EmailListVerify
It’s
one of the most popular email validation tools in the market used by companies
like Shopify. According to them, they’ve validated over 5 billion email
addresses by now. It does seamless integration with third parties and different
file formats.
Pricing: Usually,
EmailListVerify charges $0.004 per email address validation. But they roll out
some significant discounts every month. So, don’t forget to check that
out.
H-supertools Free Validation Tool
For using this tool, you need to create an H-Supertools account. You can verify 20 email addresses at one time and 200 email addresses per day. It’s worth it because it helps you do the bulk email validation without spending your fortune. Pricing: The tool is free
Conclusion
Invalid
email addresses bring in a bad reputation for your Company or Domain Name.
You’ll also waste a lot of time and resources in email marketing because of the
high Bounce Rate. So the first thing you need to do after you collect some
email addresses is Validated them.
The process of Validating email addresses is called email Validation. It involves checking the spellings, format, and syntax of your email contacts. And it also includes looking up the DNS or pinging the email box.